In a significant stride towards enhancing its market presence, India Yamaha Motor (IYM) has proudly announced the expansion of its Blue Square sales and service network to encompass 300 showrooms across India. The Blue Square outlets, a key element of Yamaha’s ‘Call of the Blue’ brand campaign, stand as a testament to the company’s commitment to providing customers with a comprehensive solution for their biking needs and a deeper connection to Yamaha’s culture and racing heritage.
With 129 outlets in Southern India, 81 in the Eastern region, 54 in the Western region, and 37 in North India, the strategically positioned Blue Square showrooms aim to deliver a superior end-to-end experience. Each outlet showcases Yamaha’s exclusive range of premium two-wheelers, apparels, and accessories under the distinctive Yamaha Blue theme.
Notably, the track-oriented R3, street fighter MT-03, and the maxi-sports AEROX 155 scooter are exclusively available through Blue Square outlets. These premium showrooms also feature motorcycles equipped with the Traction Control System (TCS), including popular models such as YZF-R15 V4, MT-15 V2, FZS-Fi Version 4.0, and the FZ-X, as well as scooters like the Fascino 125 FI Hybrid and Ray ZR 125 FI Hybrid.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed pride in achieving the milestone of launching 300 Blue Square showrooms, emphasizing Yamaha’s unwavering dedication to customer satisfaction and an unparalleled ownership experience. He stated, “Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha.”