Volkswagen Passenger Cars India has launched its yearly ‘Monsoon Campaign’ car care service program across 120 service touchpoints in India. This initiative, which began on July 1, 2023, aims to deliver comprehensive service to customers. As part of the Monsoon campaign, trained professionals conduct a complimentary 40-point check-up to assess any existing or potential maintenance and repair requirements. This thorough inspection ensures a seamless and enjoyable driving experience while minimizing the risk of breakdowns, according to the automotive company.
According to Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, the brand is committed to providing customers with a smooth, comfortable, and enjoyable driving experience. Their initiatives focus on accessible service, customer-centricity, and hassle-free ownership. The Monsoon Campaign emphasizes the significance of pre-monsoon maintenance care to ensure customer and vehicle safety in challenging driving conditions during the season.
Under the ‘Accessible Service‘ strategy, Volkswagen aims to deliver a service experience that not only reduces ownership costs but also offers peace of mind to customers. As part of the campaign, the brand provides attractive offers on loyalty products such as Extended Warranty (EW), Service Value Package (SVP), and select Value-Added Services (VAS).
To enhance convenience, the company offers doorstep service through Volkswagen Assistance and the Mobile Service Unit, covering a wide geographical area. Additionally, customers have the option to schedule service appointments and purchase loyalty products directly through the Volkswagen India website.
