Volkswagen’s development into a tech corporation will now be supported by a TikTok channel titled “newauto,” which is also the name of the Group’s plan. The Volkswagen Group is making its maiden appearance on the popular video platform. The channel’s creative and engaging videos illustrate the historic change toward the future mobility world, which Volkswagen is driving forward with its NEW AUTO strategy.
Infotainment on issues such as decarbonization, circular economy, battery & charging, automobile software, or autonomous driving highlight Volkswagen’s route to the future – towards emission-free, autonomous, and more individual mobility than ever before.
“We are witnessing the greatest revolution in automobile history. That entails new business opportunities and disruption. We want to target the digitally savvy, ecologically sensitive Generation Z in order to build trust in NEW AUTO. Rather than claiming that strategy is too sophisticated for a platform like TikTok, we are just experimenting – with infotainment, for example “explains Michael Manske, Volkswagen Group’s Head of CEO & Digital Communications. The Group is gradually becoming a provider of owned content by appearing on TikTok. Volkswagen’s key aim will be authenticity: the videos will feature employees as TikTok artists.
