Tata Motors, India’s leading automotive brand along with its dealer partner Venkataramana Motors, inaugurated the company’s First All-Women Passenger Vehicles Showroom in Southern India. Strategically located at Jubilee Hills, one of Hyderabad’s most coveted locations, this showroom will boast of an all women team of 20 ladies, who will be in charge of its end to end operations starting from sales, after-sales, valet, security, house-keeping to back end operations amongst others.
Designed as per Tata Motors’ Dealership Standards, this facility is spread across 5000sq ft and is aptly based in the midst of tranquil green spaces near KBR National Park. Led by Dr. Sahrudayani Vankayalapati (Director), this showroom will bring Tata Motors’ New Forever range of passenger vehicles coupled with its best in class sales experience to all customers in and around this region.
Speaking on the occasion, Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd., said, “We are extremely happy to partner with Venkataramana Motors for South India’s first All-Women Passenger Vehicles Showroom. At Tata Motors, we embrace diversity and inclusion at all levels as a critical part of our strategy for success. From a sales perspective, Tata Motors alone has witnessed a surge in women customers by more than 30%, where the average age of our women buyers has dropped from 37 to 34 years, showing an increase in the affinity of young women towards car purchase. Inaugurating this all-women dealership is in line with our decisive efforts to augment gender inclusion, not just within our company, but also in our stakeholder community and the wider industry. Hyderabad is a key market for us, and both Andhra Pradesh and Telangana are important to our growth strategy. A testament to the same is our progress in this region. In FY22, we witnessed a growth of 82% (as compared to FY21) in our passenger vehicle sales portfolio with a market share of 13% in the region (Both figures are for Andhra Pradesh and Telangana region).”
Emphasising on the importance of the southern region, Amba further added, “Keeping our growth strategy in mind and to make our New Forever range of cars and SUVs easily accessible in all the southern market (Andhra Pradesh, Telangana, Kerala, Karnataka and Tamil Nadu), we have increased our sales network to 319 outlets last year and service centres to 163 stations. We continue to expand aggressively and promise to provide our customers with the best in the market. (sales and service outlet data as of April 2022).
According to Rajendra Prasad Vankayalapati, Managing Director – VVC and VR Group,“We are delighted to continue our long standing partnership with Tata Motors with the opening of this new all women led showroom in Jubilee Hills, Hyderabad. A milestone on its own, this facility is dedicated to support and encourage women from all walks of life to step forward and follow their dream of being independent. With this initiative we also hope to help bring more diversity to the larger auto sales and after-sales community in the country, which has largely been known to be a male dominated field. Tata Motors is a very popular brand in this region, and with our new showroom, we intend to meet the growing demand for Tata Motors’ passenger vehicles while adhering to the company’s high standards of sales and service.”
Commenting at the inauguration, Dr Sahrudayani Vankayalapati, Director, Venkataramana Motors, said, “With a sales network of 18 touchpoints exclusive to Tata Motors, the VR Group is spread across various districts of Telangana and is very proud to represent this legacy company in the state. Being at the helm of this all women team has come as a humble opportunity to me and we will do our best to make this community even stronger as we grow to newer heights.
