CURVV, Tata Motors‘ electric SUV concept, was unveiled. Tata Motors’ interpretation of the modern SUV typology is the Concept CURVV. It combines functionality and elegance while expressing dynamism and unrivalled road presence. This concept, which is expected to hit the market within the next two years, will introduce India to a new, edgy, and dynamic coupe body shape that has hitherto only been seen in the high end luxury segment. The Concept CURVV in its production-ready form will first join the market as an extension of the company’s ever-changing Electric Vehicle (EV) range, followed by its Internal Combustion Engine (ICE) equivalent.
Speaking at the event, Mr. Shailesh Chandra – Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. ecstatically said – “Our ongoing business turnaround is history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, we also continued to super charge our growth in the EV space with our highest ever annual EV sales going up by 353% vs FY21.”
“With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the new year, with a brand new ‘promise’, a brand new ‘thought’ and a brand new ‘design’ – all put together in this magnificent Electric SUV Concept – CURVV. Our focus here has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a plethora of new age materials, features and interfaces, we are confident that this Coupe Concept will redefine mainstream SUV design. Furthermore, with the concept CURVV, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers. With this new architecture, we will strengthen the key pillars of Range, Performance and Technology, while retaining Safety and Reliability as hygiene offerings.”
The Concept CURVV in its production version will provide customers with unprecedented versatility of use while giving rise to a new breed of vehicles in India that provides its users with a true lifestyle mobility solution to enjoy – A vehicle that is combining functional attributes without compromising its premium aesthetic. It will be a suitable fit for the fast-paced life of urban dwellers who appreciate and expect shorter charge time, interactive and intuitive interfaces, quicker response, and feature comfort not only in their everyday lives but also from their cars.