ŠKODA AUTO presents its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and a comprehensively updated corporate identity (CI). In addition, the Czech car company is accelerating and expanding its e-campaign: ŠKODA AUTO will have three new all-electric models on the market as early as 2026, with more to follow. The VISION 7S concept study offers an insight in to one of these models. The all‑electric share of the ŠKODA brand’s European vehicle sales will rise to over 70% by 2030. To support this, ŠKODA will be investing a further €5.6 bln in e-mobility and €700 mln in digitalisation over the next five years.
ŠKODA AUTO CEO Klaus Zellmer, said: “It is is a very special day in ŠKODA AUTO’s history: We’re unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we’re giving a specific preview of an entirely new ŠKODA model that will round off the top end of our product portfolio and customer base. Also, we’re significantly accelerating our e-campaign and will be launching three additional all-electric models by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we’ll be investing a total of €5.6 bln in e-mobility and a further €700 mln in digitalisation over the next five years, thus securing the future viability of the company and jobs.”
Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, adds: “Through our new brand identity, we’re getting ready for the electric future and clearly positioning ŠKODA among the external competition while at the same time distinguishing ourselves even more clearly from the other brands in the Volkswagen Group. The VISION 7S is the forerunner of our new design language that we’ll be rolling out across the entire product portfolio over the coming years. We’ll also be using it to sharpen our customer appeal; with the new styling, we are taking the brand to the next level and aligning it to our customers’ new needs and expectations, particularly regarding user experience (UX), connectivity and the entire customer journey.”