Sarah Roseblade is appointed Head of Customer at Honda UK from 1st May 2023, taking over from Michael Doyle, who has taken up a new role as Vice President at Honda Motor Southern Africa.
With over 20 years of experience at the company, Sarah has worked both in head office and in the retailer network. Having started her Honda career working in the warranty team, Sarah has worked in Customer Relations, Sales and Aftersales Operations, and most recently Retail Quality.
Sarah’s invaluable experience and knowledge of the Honda brand is an asset to the business. She starts her role as Head of Customer at a pivotal time as Honda launches three new SUVs, including the e:Ny1; Honda’s first mainstream EV. As Head of Customer, Sarah will assume responsibility for parts and aftersales activity, customer relations and retention, and technical support.
Sarah commented, “I’m very much looking forward to working with the Honda retailer network to further strengthen our aftersales and customer activity, and to being a part of positive future changes at Honda.”
Prior to her time at Honda UK, Sarah worked in a Honda dealership and before that at Barclays bank.
Sarah joins Rebecca Adamson, Head of Automobile and Olivia Dunn, Head of Communications and Digital Commerce in the senior leadership team for the UK Automobile business.