Through Nissan Ambition 2030, its long-term vision announced in 2021, Nissan Motor Co., Ltd. aims to expand the possibilities of mobility and society by providing experiences that inspire confidence and excitement, and enable closer connections between people and broader society. In line with business progress under the vision, Nissan announces new initiatives related to its electrification strategy.
Through these efforts, Nissan will further promote the democratization of EVs and e-POWER models to meet the needs of individual markets, improve the competitiveness of development and manufacturing globally, and further accelerate the electrification strategy to achieve Nissan Ambition 2030.
Accelerating electrified models to meet diverse and growing customer needs
As part of Nissan Ambition 2030, Nissan announced its plan to 23 electrified vehicles, including 15 EVs, by 2030. In response to changes in customer needs and the business environment, Nissan has revised its plan to further accelerate electrification.
Nissan will increase the number of models to meet the growing needs of customers for exciting and diverse electrified vehicles, introducing 27 new electrified models, including 19 new EVs, by fiscal year 2030. As a result, the electrification mix across the Nissan and INFINITI brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50%.