Mullen Automotive, a rising electric vehicle manufacturer, has announced the launch of the 2023 EV Tour, scheduled to commence on August 20th in Austin, Texas. Building on the remarkable success of last year’s Mullen FIVE tour, the 2023 edition will include additional electric vehicles. The tour is set to span from late summer, starting on August 20th, 2023, until November 2023, covering various regions including the East Coast, Midwest, Northwest, and concluding in California. The tour will introduce Mullen’s proprietary advanced facial recognition technology, PERSONA, which enhances the connection between driver and vehicle by personalizing the overall vehicle experience. PERSONA was initially tested on the Mullen FIVE EV Crossover during the 2022 “Strikingly Different” U.S. Tour, receiving highly positive feedback and survey responses from participants who found the technology to be unique and appealing. In response to this positive feedback, Mullen has decided to integrate PERSONA into its commercial and consumer vehicle lineups. CEO and chairman of Mullen Automotive, David Michery, expressed excitement for this year’s tour, highlighting the inclusion of the high-performance Mullen FIVE RS, a vehicle that has been meticulously developed to compete with renowned automotive brands.