MeetKai and BYD Auto unveiled the launch of BYD World, an interactive virtual dealership experience dedicated to providing new opportunities for customers to interact with the BYD brand and its products in the Americas.
“MeetKai is thrilled to partner with BYD to introduce a new blueprint for the future of automotive retailing and user experiences on the web,” said MeetKai Co-Founder and CEO, James Kaplan.
“As a company, we remain steadfast in our goal to proactively eliminate barriers for entry into the metaverse in order to create new opportunities for greater connectivity and engagement.”
Powered by MeetKai’s advanced AI and spatial computing technology, the BYD metaverse platform seamlessly blends the digital and physical worlds, offering first-of-its-kind immersive brand experiences.
Upon entering the virtual dealership which is available from any device that has access to a web browser visitors have the freedom to explore a digital showroom, complete with 360 lifelike representations of BYD’s exceptional range of electrical vehicles.
The metaverse platform is first launched in Ecuador, on July 11th, then Chile in the next day. In a few weeks, it will be available in all LATAM countries. Users also can configure, customize, and interact with BYD products in impressive detail as well as access comprehensive information about each model.
“At BYD, we are always looking for unique and innovative ways to reach our end consumer, and we believe the Metaverse is the next frontier for selling cars and engaging with the consumer,” said Stella Li, Executive Vice President of BYD Company Limited and CEO of BYD Americas.
“Technological innovation is part of our brand identity and we couldn’t be more excited to partner with MeetKai to deliver new and more personalized opportunities for our fans and customers to interact with our products in an easily accessible, convenient setting,” she added.
In addition, through the integration of MeetKai’s advanced XR technology, BYD customers can partake in virtual test drives, which mirror the physical driving experience of these high-performance models. Also on hand are AI-powered virtual consultants, ensuring personalized guidance and support throughout the customer journey.
“We’re leading the pack with the next generation of immersive conversational web experiences that truly resemble the real world in a virtual space. We are so excited to do so with BYD, a fellow industry disruptor, and this is just the very beginning, as we’re ready to leverage our generative AI across all industries,” said MeetKai Co-Founder and Executive Chairwoman, Weili Dai.
“MeetKai is proud to continue delivering on the promise of the metaverse by building bespoke experiences that bring true utility into the digital realm, this was always our vision.”