The Chief Design Officer at JLR has resigned from the company and is currently in his notice period. Frascella’s future destination post his tenure at JLR is not yet clear.
As the primary architect behind the modern designs of Range Rover, Defender, Discovery, and Jaguar, Massimo Frascella has overseen all aspects of exterior and interior design, contributing significantly to the evolution of these iconic British brands. After completing his transportation design degree in 1997, Frascella initiated his career in Turin and subsequently worked on noteworthy projects like Lincoln Mercury at Ford and Kia Motors before joining Land Rover as the Creative Studio Chief in 2011.
His influence is evident in steering the exterior design of various models, including Discovery Sport, New Discovery, New Range Rover Velar, New Range Rover Evoque, and New Defender. Since 2020, he has also directed the radical redesign of the Jaguar brand in preparation for its all-electric transformation by 2025.
Frascella’s journey at JLR, starting with Evoque in 2011 and followed by Velar and Defender in 2017 and 2018, has left a lasting mark on the new generation of Range Rover and Range Rover Sports over the past half-decade.
JLR Chief Creative Officer Gerry McGovern stated in a company release: “Massimo Frascella, JLR Design Director, has decided to leave JLR to pursue new opportunities. We would like to thank Massimo for his significant creative contribution to JLR, and we wish him every success in the future.”
Regarding the leadership transition, the statement clarified that Gerry McGovern would remain as the Chief Creative Officer.