The traditionally male-dominant auto repair industry is now witnessing a paradigm shift as more women are driving their way into the industry. As a result, traditional occupations and expectations within the workforce are changing, too. Introducing and educating girls about a career in the auto repair and maintenance field is not just important to widen their opportunities, but great for the industry. The industry key players rightly understood this and joined hands with academia to tap this potential workforce. Still only a quarter percent of the workforce in the automotive industry are roles held by women. Auto manufacturers, service providers, independent repair shops and car dealers need to initiate strategic moves to attract and retain women employees. Having more women staffs will result in higher profits overall, give your business a strategic market advantage and increase your overall employee retention.
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