The independent and multi-brand auto industries in India are in desperate need of technological procedures that will increase production, profitability, and business growth while also retaining customers. Let’s examine in more depth why an automation application is required nowadays for the multi-brand after-market auto industry.
First off, OEMs create and maintain their own ecosystem of car repair shops across the globe, which limits the economic opportunities for local independent and multi-brand garages that have been in business for many generations in our small towns and cities.
This ecosystem of limited services and spares availability only with OEM authorised auto businesses is causing a massive decline in local multi-brand auto businesses and is forcing vehicle owners to rely only on OEM based repair shops and authorised auto spare business outlets, giving them fewer options when choosing alternative services from their local auto garages.
Due to the lack of accessible and scalable software systems to manage their multi-brand, family-run garage companies, multi-brand auto garages are failing to keep up with current customer expectations and are losing clients.
In order for small, medium, and even quite big MULTIBRAND Auto Garages to successfully integrate technology for expansion, it has been observed that the majority of the currently available auto garage applications are rigid in their size, cost, and scale.
Vehicle owners who truly wish to use their local auto experts for quality and economical services anticipate them to offer the same customised services as their OEM competitors but at a lower price.
Due to this, it is imperative for multi-brand auto garages to convert to a digital platform that is compatible with OEMs and offers clients top-notch service.
This helps them to stop losing customers and their legacy of operations (since most of the MBO’s are run for generations and deal with Servicing, Buying & Selling, Insurances, Spares, Warranties) due to the lack of an intelligent application.
By using the Auto CRM app, you get the TECHNO-ability to connect with customers and business on daily basis with visibility and quality. It also provides new opportunities such as software reselling and you can now get new business leads through our Android add-on apps for a sustained growth.
ITK Solutions with the support of Zoho has built the AutoGarage CRM, an ERP application keeping in mind to strengthen the multi-brand garages, the vehicle owners and the after-market spares business owners to be digitally enabled.
The app helps multi brand auto garages in improving customer retention, service efficiency, profitability, productivity and business growth. Vehicle owners can use the Web and mobile apps that are multi-device accessible anytime anywhere. General public can use a free android app where they can avail the services from the auto businesses such as auto garages, auto spares, auto sales, auto insurance, auto battery services, wheel alignment centres, tyre and tube services etc., Finally, an ecosystem, where the family run local auto businesses do not become extinct. There is an opportunity as a new line of business in Software reselling for, Auto Spare parts dealers, Used Car Dealers, Auto Consultants by reaching out to their customers with a world-class software app.
ITK offers a special approach, a 15 day free trial of their web applications and mobile apps, a free 10 hours of customization, helping the client to set up the software as per his niche requirements.
I feel it’s other way round. The rigidity of the fixed menu services based on PMS programmes , increases the costs and customers are forced to avail unwanted services. So the MB SC can offer specific , customer demanded services alone at a much reduced costs. This point is highly likely for customers with lesser run and it has to be leveraged.
A campaign on these lines with differentiated scheme and roll outs will improve the relevance of MB SC and it’s acceptance