In order to convert all vehicles to Software Defined Vehicles (SDVs) by 2025, the Hyundai Motor Group has unveiled a new global strategy. With the ability to remotely upgrade the performance and functionality of their cars at any time, anyplace, SDVs will usher in an era of mobility never before seen.
The Group also shared plans to transform the customer experience throughout the vehicle’s entire lifetime and deliver a new era of mobility via constantly evolving software technology.
Hyundai Motor Group’s constantly evolving mobility and software technology will ensure that all models, including those already purchased, remain up to date. This will enable vehicle functions, including safety, convenience, connectivity, security, and driving performance, to be upgraded via Over-The-Air (OTA) software updates. Based on the Group’s next-generation EV platform, integrated controller, and an internally developed Connected Car Operating System (ccOS), all Group vehicles will be equipped to receive OTA software updates by 2025.
The Group expects 20 mln vehicles to be registered to its connected car service worldwide by 2025. Connected vehicles equipped with cutting-edge telecommunication features will create unprecedented value and possibilities and provide customers personalised services, such as software subscriptions.
Furthermore, connected car data will network with future Group mobility solutions, including Purpose Built Vehicles (PBVs), Advanced Air Mobility (AAM), robotaxis and robots. By establishing a new data platform, innovative services will be provided through connecting and processing the various data generated throughout the car life cycle, as well as promoting the creation of an open ecosystem in partnership with diverse industries such as logistics and accommodation.
The Group will also invest heavily in software technology to integrate hardware and software technologies and enhance and internalise mobility technology capabilities. By 2030, the Group plans to invest 18 trillion won in resources, including the establishment of a new Global Software Centre to bolster its software capabilities and accelerate Software Defined Vehicle development.
“By transforming all vehicles to Software Defined Vehicles by 2025, Hyundai Motor Group will completely redefine the concept of the automobile and take the lead in ushering in a never-before-experienced era of mobility,” said Chung Kook Park, President and Head of R&D Division, Hyundai Motor Group. “Creating visionary vehicles empowered with the ability to evolve through software will enable customers to keep their vehicles up to date with the latest features and technology long after they have left the factory.”
