Toyota remains strongly committed towards realising ‘Carbon Neutrality’ by 2050, aligning with our country’s key national goals of reduction of carbon emissions and lowering the fossil fuel dependency.
Our intervention started early in 2015, where globally Toyota had taken an environmental challenge constituting of six themes, three of which are towards net zero carbon emissions from vehicles. Towards faster adoption of electrified vehicles, Toyota Kirloskar Motor (TKM) today announced the launch of a campaign titled “Hum Hai Hybrid” through specially curated web video series. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives.
With this digital campaign about the green mobility – ‘Self-charging Hybrid Electric Vehicles’, TKM’s efforts are to foster a faster shift towards ‘mass electrification’ across the country.
Designed and developed, as a part of Toyota’s digital promotional approach, the “Hum Hai Hybrid” campaign revolves around the content tailored to strengthen the awareness about the SHEV.