Henkel through its well-known Loctite brand is partnering with Porsche in the ABB FIA Formula E World Championship, the only all-electric and most sustainable motorsport series. With a strong legacy of performance, innovation, reliability and sustainability, Loctite has become the official Adhesives Partner for the TAG Heuer Porsche Formula E Team, offering premium professional products and extensive technical expertise on the Porsche 99X Electric – the company’s first all-electric racing car.
The ABB FIA Formula E World Championship actively promotes electric mobility and
innovative mobility solutions that contribute to reducing air pollution and fighting climate
change around the globe. Both Henkel and Porsche have set themselves the goal to drive
progress towards a sustainable future.
Porsche Motorsport is constantly improving the Porsche 99X Electric in regards of efficiency
and reliability to compete in the most competitive racing series in the world – the ABB FIA
Formula E World Championship. Henkel supplies adhesive solutions for many applications,
both in the Porsche development workshops and at the racetracks.
As part of the partnership the TAG Heuer Porsche Formula E Team uses a wide range of
Loctite products, including a number of high-performance epoxy adhesives, retaining
compounds, gap-filling adhesives, threadlockers (medium and high strength), structural
adhesives, thread sealants and instant adhesives. The deployment of these products ensures
complete mechanical reliability for a host of key applications, which extend from suspension
bearings, gearbox housing parts and powertrain bolts, through to steering wheel components, O-rings and cables. Porsche test rigs for engines and gearboxes also benefit from the high-performance Loctite solutions.
“We are proud to partner with the TAG Heuer Porsche Formula E Team in the ABB FIA
Formula E World Championship,” says Joerg von Ameln, Corporate Vice President General
Manufacturing & Maintenance at Henkel Adhesives Technologies. “Together we aim to pave
the way to what is clearly going to be the future of motorsport. And this is an obvious match
because, just like us, Porsche enters competitions to win!”
“The partnership perfectly illustrates our shared brand values,” adds Eric Saunders, Vice
President Marketing for General Manufacturing and Maintenance at Henkel Adhesive
Technologies. “This is an ideal platform on which we can emphasize the Loctite commitment
to developing pioneering products based on real-world expertise whose safety and
sustainability credentials are second to none.”
“In order to be successful in such a highly competitive racing series as the ABB FIA Formula E
World Championship, we need strong partners who share our commitment and vision for
the future of motorsports. We are delighted to welcome Henkel as our reliable strong
partner. The Loctite core philosophy and products stand for innovation and sustainability
which therefore makes it the perfect match for Porsche,” explains Thomas Laudenbach, Vice
President Porsche Motorsport.
This partnership between Henkel, one of the global leading suppliers of adhesives, sealants
and functional coatings, and Porsche, one of the most iconic leaders in motorsport, both with
histories stretching back to the 1950s, is the continuation of a long, trusted collaboration.
The very first highlight of the partnership was already celebrated at the Mexico-City E-Prix on
February 12th: Starting from pole position on the Autodromo Hermanos Rodriguez circuit in the No. 94 Porsche 99X Electric, Pascal Wehrlein (GER) clinched the first victory for Porsche in the ABB FIA Formula E World Championship. His teammate André Lotterer (GER) finished second in the No. 36 car, making the perfect triumph for the Stuttgart sports car manufacturer at round three of this season’s Formula E. By clinching the top two podium positions in Mexico, the TAG Heuer Porsche Formula E Team progresses up the team rankings to third place. In the drivers’ standings, Pascal Wehrlein sits third, tied for points with
André Lotterer in fourth.
On April 9th and 10th, the ABB FIA Formula E World Championship returns to Europe. The
doubleheader event for the 4th and 5th rounds will take place in a temporary street circuit located in the EUR district of Rome. The TAG Heuer Porsche Formula E Team will once again
join the race against its competitors, aiming to repeat the successful results in Mexico.
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