The GM Heritage Centre first opened its doors in Sterling Heights, Michigan in 2004 to preserve the rich history of GM brands. Since then, the leased facility has housed a portion of the GM Heritage Archive, as well as a selection of GM’s historic vehicle collection, and served as a headquarters to GM’s Heritage team.
In recent years, the Heritage team has searched for a larger, permanent facility to display an increasing number of GM’s archives, including the company’s vehicle collection, product catalogues, sales brochures, press materials and promotional records. The company announced it has selected a new location for heritage operations — the company’s former Customer Care & Aftersales world headquarters in Grand Blanc, Michigan.
The move to the Grand Blanc facility brings GM’s heritage operations closer to the company’s birthplace in Flint, Michigan and Genesee County, which is also home to Factory One.
“As General Motors transforms the future of the automobile, we also celebrate and commemorate our storied past and rich history with our fantastic GM Heritage Centre,” said GM President Mark Reuss. “Placing it near our company’s birthplace only makes sense and, much like our investment in Factory One and in our current operations in the area, aligns perfectly with our strong commitment to Flint, where it all began for us.”
The move will take place in a phased approach as the Grand Blanc facility is renovated.