Burke Porter Group (BPG), a renowned global supplier of OEM end-of-line testing solutions, has taken a significant stride to meet the industry-wide demand for advanced driver assistance system (ADAS) calibration in the automotive aftermarket. BPG proudly announces the creation of a new aftermarket business unit, which will open up expanded market opportunities for its ADAS calibration business. Leading this venture is Doug Kelly, an esteemed veteran of the automotive and technology sectors, who assumes the role of President of the newly formed division. In this capacity, Kelly will be responsible for driving its development, growth, and ongoing support, reporting directly to CEO Jeffrey Moss.
Highlighting the need for this strategic move, Jeffrey Moss stated, “Having successfully calibrated and verified ADAS systems at factories worldwide for many years, we recognize the pressing need to extend the same tools and technology to the automotive aftermarket. As a B2B supplier, we aim to provide essential support to dealerships, collision shops, auto repair facilities, and other businesses, ensuring the proper validation of critical safety systems as part of the repair and resell process. We are delighted to welcome Doug to our executive leadership team to spearhead this promising market opportunity.”
With more than 20 years of expertise in the automotive and technology sectors, Doug Kelly is ideally positioned to leverage his industry knowledge and capitalize on BPG’s existing global OEM end-of-line leadership position. His primary focus will be on establishing strategic partnerships with key stakeholders in the ADAS market segment. As automobile manufacturers continue to innovate with new technologies and safety features, the demand for efficient servicing of these intricate systems intensifies.
Kelly expressed his confidence in BPG’s capabilities, stating, “Burke Porter’s patented technology and extensive experience in OEM end-of-line vehicle calibration and testing uniquely position us to cater to the automotive aftermarket industry. Supported by AEA Investors, the company is poised to meet the growing need for ADAS calibration solutions. I am enthusiastic about joining this exceptional team and contributing to the delivery of top-tier OEM quality calibration services to the aftermarket.”
Prior to his current appointment, Doug Kelly served as the CEO of Repairify, Inc., overseeing substantial growth and expansion into multiple countries. He also led the successful spin-out of CynCast, Inc., which culminated in its acquisition by Enterprise Holdings Company. With an impressive track record of accomplishments, Kelly’s expertise and leadership are expected to drive BPG’s ADAS calibration business to new heights.