Axalta Coating Systems Ltd., a leading global coatings company, announced the launch of its next generation basecoat technology, Cromax Gen, for the Automotive Refinish industry in Latin America. The new product will help increase productivity and optimise costs for body shops.
“Colour reproducibility is key for the Automotive Refinish industry. The speed and accuracy in which we can develop and offer the most accurate colour formulas is what differentiates Axalta in our industry. This latest technology further demonstrates our commitment to deliver exceptional products for our customers and enable better business for body shops around the globe,” said Troy Weaver, Senior Vice President for Axalta’s Global Refinish business.
Backed by industry-leading innovation and hands-on training, the Cromax family of refinish products provides innovative and productive systems, standard setting colour tools, and localised business solutions aimed at enabling collision repair professionals to optimise performance.
The next generation technology was developed at Axalta’s Global Innovation Center in Philadelphia, thanks to the collaboration of scientists from the United States, Mexico, and Europe. The product will be manufactured at Axalta’s Tlalnepantla and Ocoyoacac sites, both in the State of Mexico. It will be exported to Latin America, followed by the United States and Canada.
“At Axalta, we constantly ensure that we have the most complete product portfolio that meets the evolving needs of the Automotive Refinish industry. We are proud to develop and offer innovative technologies and solutions such as Cromax Gen from Mexico to Latin America,” added Daniel Salcido, Axalta’s Mexico President and Refinish Vice President for Latin America.
Axalta introduced Cromax Gen during the Expo Center of Experimentation and Road Safety (CESVI) tradeshow in Mexico City, where the company received eight CESVI certifications across its portfolio for meeting or exceeding highest quality standards, specifications, and performance. In addition to Cromax Gen, other Axalta products certified are ChromaPremier, ChromaSystem, Cromax Pro, Imlar, Spies Hecker, Standoblue and Standox.
