A line of automobile filters and batteries under the Goodyear name has been introduced into the Indian aftermarket by the Gurugram-based Assurance Intl Limited Incorporation (Assurance Intl), which was founded in 2017 and paired with the US-based global tyre giant Goodyear in 2020. The spill-proof design of Goodyear batteries emphasises cranking power and durability while promising extended life cycles and performance.
High-quality Goodyear filters from Assurance International are available for many vehicles, including motorcycles, passenger cars, trucks, and industrial machinery. These filters encompass air, oil, cabin, and fuel types. With a debut in late August 2023, Assurance Intl plans to make these goods available through 16,000 Indian aftermarket retail shops by leveraging a robust distribution network of over 260 partners. The business plans to expand internationally, focusing on 17 nations where it already has a presence.
By 2025, the firm wants to have a 5% market share and be one of the top 5 vehicle filter brands, according to Chief Business Officer Sanjay Sharma. The company intends to supply batteries and filters for a variety of cars in order to serve all expanding segments. Assurance Intl targets the Rs 1,500 crore aftermarket filter market in India, anticipating annual income of about Rs 50 crore.
They are simultaneously introducing sealed-maintenance-free batteries for vehicles and SUVs with guarantees ranging from 18 to 66 months, while VRLA batteries for two-wheelers with a 48-month warranty are also being introduced. Assurance Intl targets Rs 500 crore in sales over three years and hopes for a top 3 position in India’s battery aftermarket by 2026 with 80+ product varieties.
Charu Saxena, Chief Sales Officer for India and South Asia, expects to generate about Rs 200 crore in revenue in the first year of automotive battery sales, with a total revenue of Rs 500 crore by 2026. The business has hired 74 distributors and plans to hire 300 more by the end of 2023 to service more than 1500 retail touchpoints across India.