In a significant move to expedite its shift towards electric vehicles, Tata Motors has announced a strategic partnership with its renowned subsidiary, Jaguar Land Rover, to leverage the UK-based luxury vehicle manufacturer’s EMA electric vehicle architecture.
Under this collaboration, Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), both fully-owned subsidiaries of Tata Motors Limited (TML), have signed a Memorandum of Understanding (MoU). This MoU outlines the licensing of JLR’s Electrified Modular Architecture (EMA) platform, which encompasses electrical architecture, electric drive units, battery packs, and manufacturing expertise. The purpose is to develop TPEM’s series of ‘premium pure electric’ vehicles named ‘Avinya’ on the EMA platform. Additionally, TPEM and JLR will establish an Engineering Services Agreement (ESA) to provide support for TPEM’s initial vehicle development needs.
JLR’s EMA platform will serve as the foundation for the next generation of ‘pure electric’ mid-sized SUVs to be launched globally by JLR from 2025 onward.
The EMA architecture will be applied to Tata Motors’ upcoming premium range of electric vehicles, based on the Avinya concept introduced by the company. According to P B Balaji, Group CFO of Tata Motors, Avinya represents not just a single vehicle but an architectural framework that is poised to give rise to a family or series of electric vehicles in the future. The Avinya concept, initially presented in 2022, embodies an uncompromising vision of electric mobility, designed to deliver a leading in-cabin experience with advanced connectivity, ADAS (Advanced Driver Assistance Systems), performance, refinement, and safety.
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